Point of View in Bartleby, the Scrivener Essay -- Herman Melville

Point of View is incorporated in to stories to show the readers how the story is told. It includes describing the position and person in the story. Position is how far the narrator is from everything that is going on in the story. Person is way the narrator shows the character and their attitude. There are four different parts that make up the Point of View. These four parts include: Third-Person Omniscient, Third Person Limited Omniscient, First Person, and the Objective. Third-Person Omniscient is when the author of the story, tells the story as a narrator. They â€Å"know ,† â€Å"speak,† and are able to follow every character in the story. Third-Person Limited Omniscient means that the narrator only knows the thoughts and feelings of one character in the story. The author is still the narrator. First Person is when the author chooses one character to tell the story. You will often see the words, â€Å"I,† and â€Å"me,† through out. The narrator will most likely be in the middle of the action, or telling the story from a past perspective. Lastly, the objective is how the author gets the point across without interpreting the character’s feelings. According to our textbook, â€Å"E-Fictions,† it is similar to â€Å"looking at a story as if the audience were watching it through a camera lens.† Herman Melville uses a first person point of view to show the narrator’s first hand fascination with his employee Bartleby, as well as Bartleby’s strange behavior and insubordination. The lawyer hires Bartleby as his scrivener. He is awestruck because Bartleby is so quick and efficient. He asks Bartleby to help him examine papers and Bartleby replies,† I would prefer not to.† Bartleby’s reply surprised the lawyer. The lawyer repeated himself. ... ... these letters speed to death. Ah, Bartleby! Ah, humanity!† Using first person point of view in this story was a good way to show the readers first hand how the lawyer felt. I don’t think the author could have used any other point of view to explain to the reader how the lawyer felt about Bartleby. If he had used third-person omniscient, it would have pulled away from the narrator, and focused on all of the characters more. If he would have used third-person limited omniscient, we would not have gotten how the other characters in the story felt about Bartleby. Objective would not have worked either, because he wouldn’t really get to see what was going on in the lawyers â€Å"head.† In conclusion, point of view is very pertinent to telling the story. It is how the story is told, and who the story is told by. All of these factors go in to point of view.

Night World : Black Dawn Chapter 3

It was raining, of course. Not a terrible storm, justa steady spitting patter that Maggie hardly noticed.It plastered her hair down but it also concealed thenoise of her steps. And the lowlying clouds blocked out MountRainier. In clear weather the mountain loomed over the city like an avenging white angel. I'mactuallyfollowingsomebody,Maggiethought. She could hardly believe it, but she wasreally moving down her own home street like a spy,skirting cars and ducking behind rhododendron bushes. While all the time keeping her eyes on the slender figure in front of her. That was what kept her going. She might havefelt silly and almost embarrassed to be doing thisbut not tonight. What had happened put her farbeyond embarrassment, and if she ‘started to relax inside and feel the faint pricklings of uncertainty,memory surged up again and swept everythingelse away. The memory of Sylvia's voice. The buckle might not have been fastenedright.And the memory ofher mother's hand going limp as her body sagged. I'll follow you no matter where you go, Maggie thought. And then†¦ She didn't know what then. She was trusting to instinct, letting it guide her. It was stronger andsmarter than she was at the moment. Sylvia's apartment was in the U district, the college area around the University of Washington. Itwas a long walk, and by the time they reached it,the rain was coming down harder. Maggie was gladto get out of it and follow Sylvia into the under ground garage. This is a dangerous place, she thought as shewalked into the echoing darkness. But it was simply a note made by her mind, with no emotionattached. At the moment she felt as if she couldpunch a mugger hard enough to splatter himagainst the wall. She kept a safe distance as Sylvia waited for the elevator, then headed for the stairs. Third floor. Maggie trotted up faster than the elevator could make it and arrived not even breathing hard. Thedoor of the stairwell was half open and she watched from behind it as Sylvia walked to anapartment door and raised a hand to knock. Before she could, the door opened. A boy wholooked a little older than Maggie was holding it,letting a couple of laughing girls out. Music driftedto Maggie, and the smell of incense. They're having a party in there. That shouldn't be so shocking-it was Saturdaynight. Sylvia lived with three roommates; they were undoubtedly the ones having the party. But as the girls walked past Sylvia they smiled and noddedand Sylvia smiled and nodded back before walkingcalmly through the door. Hardly the sort of thing you do when your boyfriend's just been killed, Maggie thought fiercely.And it doesn't exactly fit the â€Å"tragic heroine† act,either. Then she noticed something. When the boy holding the door let go, it had swung almost shut – but not quite. Can I do it? Maybe. If I look confident. I'd haveto walk right in as if I belonged, not hesitate. And hope she doesn't notice. Then get behindher. See if shetalksto anybody, what she says†¦ The laughing girls had caught the elevator. Maggie walked straight up to the door and, withoutpausing, she pushed it open and went inside. Look confident, she thought, and she kept ongoing, instinctively moving toward a side wall. Herentry didn't seem to have caused a stir, and it waseasier than she'd thought to walk in among these strangers. The apartment was very dark, for onething. And the music was medium loud, and everybody seemed to be talking. The only problem was that she couldn't see Sylvia. She put her back to the wall and waited forher eyes to adjust. Not over there-not by the stereo. Probably inone of the bedrooms in back,changing. It was as she moved toward the little hallwaythat led to the bedrooms that Maggie really noticedthe strangeness. Something about this apartment,about this party†¦ was off. Weird. It gave her thesame feeling that Sylvia did. Danger. This place is dangerous. Everybody there was so good-looking – or elseugly in a really fashionable way, as if they'd juststepped off MTV. But there was an air about themthat reminded Maggie of the sharks at the SeattleAquarium. A coldness that couldn't be seen, onlysensed. There is something so wrong here. Are they alldrug dealers or something?Satanists?Some kindof junior mafia? They just feel so evil†¦. Maggie herself felt like a cat with all its fur standing on end. When she heard a girl's voice coming from thefirst bedroom, she froze, hoping it was Sylvia. â€Å"Really, the most secret place you've ever imagined.† It wasn't Sylvia. Maggie could just see thespeaker through the crack in the door. She waspale and beautiful, with one long black braid, andshe was leaning forward and lightly touching theback of a boy's hand. â€Å"So exotic, so mysterious-it's a place from thepast, you see. It's ancient, and everybody's forgotten about it, but it's still there. Of course, it's terribly dangerous-but not forus†¦.† Not relevant, Maggie's mind decided, and shestopped listening. Somebody's weird vacationplans; nothing to do with Sylvia or Miles. She kept on edging down the hall. The door atthe end was shut. Sylvia's bedroom. Well, she has to be in there; she isn't anywhereelse. With a surreptitious glance behind her, Maggie crept closer to the door. She leaned toward it untilher cheek touched the cool white paint on the wood, all the while straining her eyes toward theliving room in case somebody should turn her way. She held her breath and tried to look casual, buther heart was beating so loudly that she could only hear it and the music. Certainly there was nobody talking behind thedoor. Maggie's hopes of eavesdropping faded. All right, then, I'll go in. And there's no point intrying to be stealthy; she's going to notice. So I'll just do it. It helpedthat she was so keyed up. She didn't even need to brace herself; her body was at maximum tension already. Despite her sense that therewas something menacing about this whole place, she wasn't frightened, or at least not in a way that felt like fear. It felt like rage instead, like being desperately ready for battle. She wanted to grab some thing and shake it to pieces. She took hold of the knob and pushed the dooropen. A new smell of incense hit her as the air rushedout. It was stronger than the living room smell,more earthy and musky, with an overlying sweetness that Maggie didn't like. The bedroom was even darker than the hall, but Maggie stepped inside.There was tension on the door somehow; as soon as she let go of it, it whispered shut behind her. Sylvia was standing beside the desk. She was alone, and she was still wearing theGore-Tex climbing outfit she'd had on at Maggie'shouse. Her shimmering fine hair was starting todry and lifting up like little angel feathers awayfrom her forehead. She was doing something with a brass incenseburner, adding pinches of powder and what looked like herbs to it. That was where thesickeninglysweet smell was coming from. Maggie had plannedas far as she'd plannedanything at all – to,rush right up and get in Sylvia'sface. To startle her into some kind of confession. She was going to say, â€Å"I need to talk to you.† Butbefore she could get the first word out, Sylvia spokewithout looking up. â€Å"What a shame. You really -should have stayedhome with your .parents, you know.† Her voice wascool and languorous, not hasty and certainly notregretful. Maggie stopped in her tracks. Now, what's thatsupposed to mean? Is it athreat? Fine. Whatever. I can threaten, too. But she was taken by surprise, and she had toswallow hard before speaking roughly. â€Å"I don'tknow what you're talking about, but at least you'vedropped the weepy-weepy act. You were really badat it.† â€Å"I thought I was very good,† Sylvia said andadded a pinch of something to the incense burner.†I'm sure the officers thought so, too.† Once again, Maggie was startled. This wasn'tgoing at all as she expected. Sylvia was so calm, somuch at ease.' So much in control of the situation. Not anymore, Maggie thought. She just admittedit was an act. All that chokey stuff while she was talking about Miles†¦ Fury uncoiled in Maggie's stomach like a snake. She took three fast steps forward. â€Å"You knowwhy I'm here. I want to know what really happenedto my brother.† â€Å"I told you† â€Å"You told a bunch of lies! I don't know what the truth is. The only thing I do know is that Miles would never make a stupid mistake like not buckling his harness. Look, if you did somethingdumb-if he's lying out there hurt or something,and you were too scared to admit ityou'd bettertell me right now.† It was the first time she'd putinto words a reason for Sylvia to be lying. Sylvia looked up. Maggie was startled. In the light of the singlecandle by the incense burner, Sylvia's eyes werenot violet but a more reddish color, like amethyst. They were large and clear and the light seemed to play in them, quivering. â€Å"Is that what you think happened?†Sylviaasked softly. â€Å"I said, I don't knowwhat happened!† Maggie feltdizzy suddenly, and fought it, glaring into Sylvia's strange eyes. â€Å"Maybe you had a fight or something.Maybe you've got some other boyfriend. Maybe you weren't even out climbing on Halloween in the first place. All I know is that you lied and that there's no body to find. And I want to know the truth!† Sylvia looked back steadily, the candlelight dancing in her purple eyes. â€Å"You know what yourbrother told me aboutyou?† she asked musingly.†Two things. The first was that you never gave up. He said, `Maggie's no rocket scientist, but once shegets hold of something she's just like a little bull terrier.' And the second was that you were a complete sucker for anybody in trouble. A real bleeding heart.† She added a few fingernail-sized chips of smoothbark to the mixture that was smoking in the incense burner. â€Å"Which is too bad,† she went on thoughtfully.†Strong-willed and compassionate: that's a real recipe for disaster.† Maggie had had it. â€Å"What happened to Miles? What did you dotohim?† Sylvia laughed, a little secret laugh. â€Å"I'm afraidyou couldn't guess if you spent the rest of yourshort life trying.† She shook her head. â€Å"It was toobad, actually. I liked him. We could have beengood together.† Maggie wanted to know one thing. â€Å"Is he dead?†Ã¢â‚¬ I told you, you'll never find out. Not even whenyou go where you're going.† Maggie stared at her, trying to make sense ofthis. She couldn't. When she spoke it was in a levelvoice, staring into Sylvia's eyes. â€Å"I don't know what your problem is-maybeyou're crazy or something. But I'mtellingyou rightnow, if you've done anything to my brother, I am going to killyou.† She'd never said anything like this before, butnow it came out quite naturally, with force andconviction. She was so angry that all she could seewas Sylvia's face. Her stomach was knotted and sheactually felt a burning in her middle, as if therewere a glowing fire there. â€Å"Now,† she said, â€Å"areyou going to tell me what happened to him?† Sylvia sighed, spoke quietly.†No.† Before Maggie quite knew she was doing it, shehad reached out and grabbed the front of Sylvia's green Gore-Tex jacket with both hands. Something sparked in Sylvia's eyes. For a moment, she looked startled and interested and grudgingly respectful. Then she sighed again, smilingfaintly. â€Å"And now you're going to kill me?† â€Å"Listen, you†¦Ã¢â‚¬ Maggie leaned in. She stopped.†Listen to what?† Maggie blinked. Her eyes were stinging suddenly.The smoke from the incense burner was rising directly into her face. â€Å"You†¦Ã¢â‚¬  I feel strange, Maggie thought. Very strange. Dizzy. It seemed to come over herall at once. There was a pattern of flashing gray spreading across her vision. Her stomach heavedand she felt a wave of queasiness. â€Å"Having a problem?† Sylvia's voice seemed tocome from far away. The incense. It was rising right in her face. And now†¦ â€Å"What did you do to me?† Maggie gasped. Shereeled backward, away from the smoke, but it wastoo late. Her knees were horribly rubbery. Herbody seemed to be far away somehow, and the sparkling pattern blinded her completely. She felt the back of her legs come up against abed. Then they simply weren't supporting her anymore; she was slithering down, unable to catch herself with her useless arms. Her lips were numb. â€Å"You know, for a moment there, I thought Imight be in trouble,† Sylvia's voice was sayingcalmly. `But I was wrong. The truth is that you'rejust an ordinary girl, after all. Weak and powerlessand ordinary. How could you even thinkabout going up against me? Against my people?† Am I dying? Maggie wondered. I'm losing myself.I can't see and I can't move†¦. â€Å"How could you come here and attack me? How could you thinkyouhad a chance at winning?† Even Sylvia's voice seemed to be getting more and more distant. â€Å"You're pathetic. But now you'll find out what happens when you mess with real power.You'll learn†¦.† The voice was gone. There was only arushingnoise in anendless blackness. Miles, Maggie thought. I'm sorry†¦.Then she stopped thinking at all.

Self critque

The research I used was mostly from personal experience with my daughter's condition as well as information I researched online. I feel Like I used a lot of Information and my classmates got a lot from It also. 2. Organization: I attempted to keep my presentation organized In a way that I could convey my speech both In a emotional and Informative way. I used somewhat of a chronological order when It came to explaining the events In my daughter's life but I do feel that I caked a bit In organization. . Introduction: The attention getter I used was Just me talking about why each one of us was taking the time to talk about something were passionate about and how my choice was a bit different than many others my age. I believe it was effective in setting the tone for the presentation. I did present the main points of speech but it wasn't until after I introduced the subject. 4. Body: I feel I presented the information in a logical way and was able to keep everything together with the the sis.Since the topic of my speech/presentation was about my daughter, my original fear was to lose track into another subject since I felt I could talk forever about her. I did narrow it down to the main points keeping everything relevant to the thesis. 5. Conclusion: I closed my presentation with the title of my speech which was, â€Å"A little light shines a long way†. I felt it conveyed an important message of never giving up and persevering in life, which is relatable in many situations to many people.I ended my speech with short video and my final words to review what was said during the entire speech, so it was clear that my presentation was over. 6. Transitions: I used transitions mostly when I was transitioning between ideas during my speech. I tried to firstly start with the idea of the subject and then introduce It completely. Although I did feel my transitions were a bit rough, it is something I need to work on. 7. Visual Ad: I worked very hard on my visual aid and felt that It helped convey my speech tenfold!I think I would use the same method of presenting any other speech because I felt hat using a Powering presentation Is one of the best ways of visually showing your audience what you want to talk about. 8. Telling: When It came to timing, I wanted everything to sound natural and sincere so I TLD want to rush. Having used this method, I believe I went over my time Limit, which will be something I will have to work on. 9. Delivery: Initially I was very nervous, so I started speaking very quickly, but as I progressed along, my speed slowed down because I became comfortable with my audience.I audience, which in the end helped a lot. 0. Practice: I rehearsed my presentation several times with my family and classmate Carmen. I feel like getting their feedback helped a lot with condensing UN-useful information, as well as adding better and necessary points to my speech that I had not noticed or already had.

Indian and English cultures Essay

A passage to India is mostly concerned with the relationships between Indian and English cultures, and the interaction and conflicts are the most important moments in the book. This is clearly explained when at the beginning of the book when Dr. Aziz rides on his bicycle to Hamidullah’s house and debates whether it is possible to be friends with an Englishman. Major Callendar, the Civil Surgeon at Chandrapore, and Aziz’s superior calls him away as he is visiting Hamidullah and then disappears before he gets their not even leaving a explanatory note. Establishing that the English are snobby and care nothing about Indians. For Major Callendar Called Aziz right in the middle of dinner and was not even there when he arrived, insinuating that the meeting between the two must have not been that important and could have waited. Adding insult in injury the women at Callendar’s house take his Tonga (a horse-drawn carriage) without even asking. you can assume from the events at the beginning that the English think of Indians as a lesser race and that they should be subservient to them. One of the major moments in the book is when Dr. Aziz meets for the first time Mrs. Moore which is the mother to the Indian Magistrate – Ronny Heaslop. Dr. Aziz thinking that most English, especially Englishwomen are snobby and insensitive to Indians, asks Mrs. Moore to take off her shoes with not even looking at her feet; thinking probably to himself (no Englishwomen would have the common decency or respect for the Indian culture to take off her shoes in the Mosque). After the initial chastising Aziz and Mrs. Moore begin to form a friendship. Aziz finding out that she is both kind and sympathetic After there time at the Mosque Aziz escorts Mrs. Moore to the near all-white Chandrapore Club which is where Mrs. Moore had initially wondered off from. At the Club there is a showing of Cousin Kate, which is the most thoroughly English play in existence, conveying the desire of the English to recreate England in India rather than adapt to their foreign environment. Mrs. Moore ignores the play totally and continues on to the billiard room where she meets up with Adela Quested her traveling companion and most likely will marry Ronny. For the most part Indians view the English with anger and cynicism but it is with the newcomers (Mrs. Moore and Adela Quested) that Aziz sees that they have a desire to see the real India, and are willing to look far beyond the narrow minded view of the other English people. After Adela sees how unconcerned Ronny is with the plight of the Indians she decides not to marry him. As they go for a car ride with Nawab Bahadur, which is the leading loyalist in Chandrapore, an slight accident occurs when they hit a animal and crash. They both get out and look for the injured animal but to no avail, showing Adela his kindness, Adela tells Ronny to forget what she had said and that she will marry him. In town, the Nawab Bahadur tells a group of Indians about his distress; he fears evil spirits, for when he fist bought the car, he ran over and killed a man. Dr. Aziz tells the Nawab Bahadur’s grandson that the younger generation must reject such superstitions. This is showing that what all the English have brought to India is not bad for an elite have been educated and understand how the world works better than they have ever before.

Sports Econimic Essay Example | Topics and Well Written Essays - 1500 words

Sports Econimic - Essay Example Examples of these policies include securing women through the league and free agency. All of these have been discussed in detail. Other factors like labor, salaries and coaching involved in the league have also been mentioned since they are the key contributors towards the league. Keywords: Australian Football League (AFL), Salary, Competition, Competition Balance, Season, Team, Free Agency, Percentage Distribution, Scores, Point, Clubs, Discrimination, Assault, Harassment, Couch, Policy, Rules Football is no doubt an embraced game all over the world. It has intensively attracted a great number of people from different continents. For a long time, men had dominated this game while the women were left out. Today, it is a game for all regardless of the gender and age factors. If you are not a player, then you are definitely an audience. Sports are perhaps what many deny the attention but the Australian football League! You cannot afford to miss it. It consists of both games played usin g hands, like rugby and football termed as soccer in the U.S. Since the beginning in 1897, there has been progress in the game which a keen audience cannot fail to note. However, there are various issues surrounding the progress of this union, and needs to be reviewed from often to avoid loosing track. Competition existence: Competition in itself is a strong foundation for the growth and the interest of the football league. Every club has to prepare their team well enough to win the match. It is absolutely arguable too, to say that competition is also a disaster as much as it is the propeller for this league. Comparing them with the African league, they are definitely ahead. Very many components contribute to competition; every clubs player within the team has to work to his best as is expected for each team. It is through this that they market their clubs and draw more funs on their side. Booth suggests that â€Å"Most measures of within-season competitive balance focus on the dis tribution of team’s season winning percentages,† (p. 9), which applies in the case of 2012 AFL 25th season. Using the AFL ladder, you will note that several teams strived to acquire higher points to move up. Hawthorn and Adelaide teams have 68 points each, while Sydney (P) and Collingwood hold 64 points each. Their percentage distribution appears as follows respectively; 154.59%, 132.46%, 140.58%, 116.46%. (Coach – AFL, n.d.). This is appealing, and having two teams ranging with the same points but quite some distributed percentage, proves no club leaves behind a loose-end to be the Premier. Today, each club is striving to get the best player in the team for which he or she gets hired at a high price. Nothing good comes out of nothing and it is the reason you will find them striking deals every now and then. Everyone wants a high pay, so why not support the free agency timeline? So be it that, â€Å"Under the new system, if an offer is made for a restricted free agent, the club of that player has to match or better the offer if they wish to retain the player's services.† (â€Å"AFL CEO Andrew Demetriou Defends Free Agency†, 2012). Though some may refute the idea, this will be a step to improving the poor clubs’ performances in the game resulting to more desired contest. Competition balance between the teams: All variables put together, there will exist a miss and come a plus. To measure the balance, then consideration of external factors counts within a given

Exemplary of the kinds of arguments made by realist, liberal and Essay

Exemplary of the kinds of arguments made by realist, liberal and critical theorists of International Politics - Essay Example The liberal theorists believe that there should be equality for all, while critical theorists critically analyze the mechanisms determining international politics. The liberal theorists believe that the facilities and entertainment offered in the Olympic Games should be available and accessible to all the sections of the interested community. They believe that the fact that the organizing committee has reserved some features exclusively for the athletes and sponsors’ representatives only is unjust and should be available to local community as well. (Boykoff & Tomlinson, 2012) The liberals have argued the fact that since the inception of the International Olympic Committee (IOC) in the 1890’s (known as some other association at that time) was formed as a body consisting of elites only which included lords and princes, and these were the people who would vote and decide the fate of the Olympics. This process then started to include more stakeholders in this decision makin g body but still only a select few that is the big businessmen who would control the commercial aspect of the games. Even today, the voting process is not completely impartial and the votes have been allegedly to be biased with the help of bribery and other benefits to nations who involve in such corruption. Other than this, the security measures taken to protect the Olympic Games involves huge costs which will have huge economic costs as well as psychological ones. The army soldiers deployed in London in areas near the Olympic venue even exceeds the number of British soldiers deployed in Afghanistan. This highlights the fact that the locals have not been treated as equals because the majority of these soldiers are deployed for the security of athletes and organizers’ representatives and not the locals. The realist theorists can present an argument to this according to their beliefs. The realists argue that the security of the nation and in this case, the security of London i s much more important for the good of the nation than sending out more troops to Afghanistan. Sending more troops to Afghanistan will benefit the world overall by fighting the terrorists and keeping them at their home rather than letting them enter into their countries for terrorist attacks. On the other hand, the soldiers deployed in London for the security of the Olympic games is much more important to the nation as it has higher stakes attached to the credibility of England and London to host such a major and prestigious event. Since the reputation, injection of finances and tourists, and credibility of the nation and British government was attached to these games, it is only fitting that the security measures are taken for the good of the country itself. Since the realist theory believes that self-interest has to be the first priority, in this case the security of the nation is more important as self-interest has to take priority. (Dowling, 2012) The realists also argue that in case of an aerial strike with the help of a ground-to-air missile, there may be some damage caused to the residents living in the locality where the incident occurs. However, the damage caused by this will be collateral damage and one that cannot be avoided or rather should not be given the fact that this collateral damage will be much less compared

The Impact Of The Big Name Brands On The Consumers Essay

The Impact Of The Big Name Brands On The Consumers - Essay Example Luxury has the power to give to people an idealized image of beauty and satisfaction. Until the mid 20th century few people could afford to have luxurious items and only a privileged class of society had access to luxurious items. However in the past fifty years, the tide has turned and luxury has come down to the majority of the people in the shape of brands, which are targeted at upper middle class. This change to brands (luxury) started its way slowly in the 1980s, where the rise of individualism fueled the power of business and brands sprouted up to be consumed by wealthy consumers. The purpose of the brands was to spread the charm and luxury creating a personality cult, where people would identify themselves with their brands (Koehn,2001). Branding is the foundation for a business, which is meant to label a product. In marketing, the brand is considered as an embodiment of all information related to a product. A brand normally includes a name, logo, images, fonts or services, which typically arise in consumer’s mind, when a name or logo is mentioned. Thus we can say that brand is a combination of attributes, which are communicated through emotional attachment with a product. The value of the brand is in the mind of the consumer, which creates this promise of satisfaction. However brand is not merely creating the emotional attachment, but it moves beyond emotional forms and give two kinds of experiences; direct and indirect messaging. For example, a customer driving a car is gaining direct experience. However it is not possible for marketers to send a direct message for all their products, they opt for indirect experiences, such as Nikkei products are associated with fun, excitement, and sport as portrayed in TV commercials and magazines (Bush & Victoria, 2004). This kind of branding is repeated again and again to make it effective in the consumer's mind. Thus we can say that branding main purpose is to convey product message in multiple ways involving consumers in a compelling way to think and buy the product. The value of the brand lies as a security for the company earnings.