Sunday, May 24, 2020

Advertising Strategy for Anti Dandruff Shampoo - 4072 Words

SITUATION ANALYSIS The total market value of the anti-dandruff market in 2010 is at 3079.69 million baht, which makes up 31.95% of the total shampoo market. This anti-dandruff market has experienced steady growth over the last few years, most recently 2009 to 2010 the market grew by 3.60%. Clinic Clear and Head amp; Shoulders are the two main players in the anti-dandruff shampoo market having market share of 17.7% and 8.8% respectively (as of May 2011). Head amp; Shoulders is the #1 anti-dandruff shampoo in the world in terms of sales. In Thailand, Head amp; Shoulders came into the anti-dandruff market after Clear and presently Clear has a little over twice the market share than Head amp; Shoulders. Both players have highly†¦show more content†¦A good level of education and a decent level of income (middle to upper class) will be beneficial to us as we know our target segment can afford our products and understands the benefits that are being communicated to them either technically or in an abstract sense. CUSTOMER INSIGHTS Young teens tend to be open minded and accept to try new things, a majority are tech savvy, high susceptible to peer pressure and celebrity influences, and lastly have a high need for attention and social acceptance. These are important young teen insights that will be useful and will be discussed when we design later part of the strategies and objectives. In coming up with the customer insights, brain mapping and the Theory of Reasoned Action are used for Head amp; Shoulders. The results from the brain mapping for both Head amp; Shoulders and Clear in Figure 1 indicated that Head amp; Shoulders is being negatively viewed as old fashioned and as a drug but also has good points as being an expert and efficient in treating dandruff. Clear on the other hand is viewed as being more of a beauty shampoo, having a cool, fresh, and sporty factor. Figure 1 – Brain Mapping for Head amp; Shoulders and Clear In evaluating the consumers’ belief, attitude, and behavior toward Head amp; Shoulders we applied the Theory of Reasoned Action. The beliefs that we chose areShow MoreRelatedSunsilk Promotion Strategy1238 Words   |  5 PagesHistory of Sunsilk Shampoo Sunsilk was launched in 1954, in the UK, Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959, it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Branding strategy is one of the most vital decisions taking by marketers. It is a strategy, which brings lots of positive feedback for a firm. Indivual name: Unilever follow individual name for setting brandRead MoreGarnier Shampoo Project3849 Words   |  16 PagesGARNIER SHAMPOO PROJECT OBJECTIVE: The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier, we have  incurred  a study on  the hair care  product range of Garnier  that is Garnier Fructis and Ultra Doux. We have essentially focused on shampoos and conditioners. * We have researched on the brand perception of the product by the customers and customer loyalty towards the product. * The stress however has beenRead MoreGarnier Market Research2669 Words   |  11 PagesMarket Analysis of L’Oreal Product – GARNIeR Hair Care â€Æ' Table of Contents: 1. Project Objectives 2. Product Description 3. Hair care market analysis 3.1 Evaluation of shampoos in India 3.2 Current scenario of shampoo market 4. Study of 4P’S of Garnier Hair Care Products 4.1 Product 4.2 Price 4.3 Place 4.4 Promotion 5. SWOT Analysis 6. Conclusion 7. Recommendations â€Æ' Project Objectives The Objectives of the Project Report are: * To comprehensively research on one ofRead MoreGarnier Fructis Case Study2804 Words   |  12 Pages Garnier Fructis Marketing Communication Strategy Introduced in 2003, Garnier Fructis was L’Oreal’s answer to major competitors such as Unilever and PG’s mass-market products. Garnier Fructis entered the hair care market with its sleek and bright green bottles of extra creamy shampoo that smelled like fruits and was infused with natural ingredients. With its salon-inspired line of shampoos that ranged from dandruff control to color protection, Garnier Fructis’ objective was to capture market shareRead MoreShampoo Product Research2874 Words   |  12 Pagesby Product : Shampoo K.ARUN RASIKA Type : FMCG Product Ist MBA sec â€Å"A† This report covers †¢ What is a shampoo? †¢ History of Shampoo. †¢ Need for a shampoo. †¢ Types of shampoo. †¢ Major ingredients. †¢ Manufacturing process. †¢ Manufacturer’s list. †¢ Top brands in India. †¢ Shampoo Market in IndiaRead MoreMarketing Mix of Shampoo2781 Words   |  12 PagesProduct BaWang Man’s Anit-hair Fall Shampoo Introduction The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem. Market Segmentation 1. Demographic segmentation Age: Over 30 years old Gender: Male Income: Middle income level Race: Chinese 2. Psychographic segmentation - Lifestyle The people who trust ChineseRead MoreEssay about The Marketing Plan of Niften Shampoo2268 Words   |  10 PagesMarketing plan for Niften Shampoo Liu Ye(Jack) Table of content Executive summary 3 1. Research of the product and brand 4 1.1Consumer analysis 4 1.1Market analysis 6 1.3Organization SWOT analysis 9 1.4Niften product analysis 11 Read MoreCavinkare Case Study3727 Words   |  15 Pagesthe reasons and factors in growth of Chik Shampoo. Is the size of that segment is one of the main reasons for its exponential growth. Try to identify the details of various other competitors in that segment and elaborate upon the positioning strategy of the company. Ans: CavinKare Private Limited had succeeded in carving out a very prominent share of the fast moving consumer goods market. One of the most successful CavinKare products being â€Å"CHIK SHAMPOO† in tapping low income markets in India. CavinKareRead MoreSuper Shampoo Case3507 Words   |  15 PagesCONTENT Question 1: What are the category beliefs among the non-users of shampoo? 1 Category Beliefs 1 Question 2: What are the cognitive beliefs on the three brands of shampoos? (What are those advertising elements that, match with the cognitive beliefs?) 2 CLINIC PLUS 2 CHIK 4 HEAD AND SHOULDERS 4 Question 3: What are the affective aspects reflected by advertisements of the three brands of shampoo? (What are those advertising elements that match with the affective aspects?) 5 Clinic Plus 5 HeadRead MoreMix Marketing of Pantene2902 Words   |  12 Pages * 1. a project on SHAMPOO INDUSTRY PANTENESUBMITTED TO: SUBMITTED BY:PROF: KUMAR MOHANTY ANSUMALI BEHERA (174) SASWAT KUMAR SAHU(175) MUKESH SHARMA (176) DAISY RANI (177) 0 * 2. CONTENT PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project

Wednesday, May 13, 2020

Students With Learning Disabilities A Curriculum Based...

Inclusion is defined as a learning environment containing both students with and without disabilities working collaboratively. Students with learning disabilities may be fully integrated into the general education setting or may follow a pull out or push in model for one subject, such as reading. Although there is considerable debate about where students with disabilities should be educated, schools must abide by the concept of the least restrictive environment. As schools continue to raise academic standards, students are expected to meet them by mastering specific content skills; one example would be reading passages and answering comprehension questions. This begs the questions shouldn’t students with disabilities be given the chance†¦show more content†¦Although, I have not had the opportunity to work in an inclusion classroom, it is clear that these components are fundamentals for student success. Student success is correlated with more than academic achievement, but in noncognitive factors such as motivation and social systems. Schools following an inclusion model provides students with a community that fosters collaborations and teamwork. In addition, inclusive education has been shown to help students without disabilities become more tolerant of student differences. Overall, I would encourage others to follow an inclusive model which is centered on differentiated instruction and social interaction. One concept that is synonymous with is inclusion is the idea of the least restrictive environment. As stated in Creating Inclusive Classrooms â€Å"The participation of students with disabilities in all parts of the school program, including nonacademic and extracurricular activities is another important aspect of the LRE† (Salend, 2016, pp.8) In order to meet the vast needs of students, schools use a variety of placements. Students with disabilities may be taught in the general education setting with teacher’s assistants, spec ialists and resource room assistants. In addition, students may be educated in hospitals, specialized schools andShow MoreRelatedInclusion For Special Needs Students Essay1633 Words   |  7 PagesIntroduction There are a need and an active pursuance in including culturally sensitive curriculum in today’s classroom. However, there is still a lack of inclusion for special needs students in general classroom settings. My interest in this topic stems from my major in EC-6, Special Education. My goal is to work with students with special needs. It is important to integrate students with disabilities in classrooms with students without disabilities. By allowing students with disabilities to have access toRead MoreSummary Of The Tenets Of Waldorf Curriculum983 Words   |  4 PagesThe Waldorf Education curriculum, founded by Radolf Stainer, is based on his educational philosophy, anthroposophy. This philosophy is described as critical idealism. The ideal philosophy treats the child as a spirit and the education approach/practice aims at liberating the spiritual essence of the child to remove any hindrances and obstacles and ensure that the inherent childs talents are exposed for later se rvice of humanity. The pedagogy of Waldorf involves the gradual and natural unfoldingRead MoreThe Role Of Teacher s Is Particularly Complex1729 Words   |  7 Pagesclassroom, the role of teacher’s is particularly complex, given the increasing educational needs of the diverse students attending. According to Ellis (2005), over the past 20 years classrooms in Australia have undergone significant transformations, with regard to changes in grading and streaming of students. This has lead to the diminishing of streaming and grading students into classes and groups solely based on their ability levels, resulting in classes of diverse ability that encompass extensiveRead MoreInclusion For Special Needs Students Essay1630 Words   |  7 PagesThere are a need and an active pursuance in including culturally sensitive curriculum in today’s classroom. However, there is still a lack of inclusion for special needs students in general classroom settings. My interest in this topic stems from my major in EC-6, Special Education. My goal is to work with students with special needs. It is important to integrate students with disabilities in classrooms with students without disabilities. This early introduction of differences among students will furtherRead MoreThe Importance Of Common Core State Standards980 Words   |  4 PagesState Standards goals are mainly abstract and schematic in structure, they are at its foundation a â€Å"one-size-fits-all approach,† which has severely impacted those students identified as having â€Å"special needs† or those who have an Individual Education Plan (I.E.P.) – these are the students eligible under the Individuals with Disabilities Education Act (IDEA). The Common Core State Standards were implemented since 2009, and I have been a Special Education teacher since 2007 for the New York City DepartmentRead More Inclusion in the Classroom Essay1638 Words   |  7 PagesInclusion in classrooms is defined as combining students with disabilities and students without disabilities together in an educational environment. It provides all students with a better sense of belonging. They will enable friendships and evolve feelings of being a member of a diverse community (Bronson, 1999). Inclusion benefits students without disabilities by developing a sense of helping others and respecting other diverse people. By this, the students will build up an appreciation that everyoneRead MoreInterventions Are A Necessary Asset Intended For Achieving Success Within Any Classroom981 Words   |  4 Pagesare a necessary asset intended for achieving success within any classroom. An educator who is attempting to encourage and motivate their students to the highest extent should utilize a plethora of interventions. Similarly, the intervention process is an important, albeit indispensable resource while addressing the needs of students with learning disabilities. Throughout my course and classroom experiences I have studied, identified, and observed a multitude of effective intervention strategiesRead MoreInclusive Teaching for Acquired Brain Injury Students847 Words   |  3 Pages The Australian Human Rights Commission discuss the issue of disability discrimination through the Rights-Ed educational video and resource ‘What about Doug’s rights?’. The video aims at introducing the contexts of disability discrimination that may arise for students and teachers in their own daily dealings through the story of a student who falls during sport and develops a brain injury, which has many behavioral, social and learning implications. (Australian Human Rights Commission, 2010, paraRead MoreThe Selection Of Instructional Approaches For Students With Disabilities827 Words   |  4 Pagesfor students with disabilities will vary depending on the needs of individual students. Based on the articles you selected to read for this module, your own professional experience, and the information you’ve been collecting for your curriculum design project, develop your own personal comprehensive summary of what you believe to be best practice for curriculum and instruction in special education. Where does fidelity of implementation fall into your summary? The best practice for curriculum andRead MoreSupport Diversity Within The School1679 Words   |  7 PagesPART A Brisbane Catholic Education ensures that schools are an inclusive, supportive and engaging environment for all students, staff and caregivers. It strives to build a community that values, celebrates and responds to diversity (Brisbane Catholic Education, 2015). Catholic schools cater for students who have a diverse range of personal characteristics and experiences. These characteristics and experience include various physical, religious, cultural, personal health or wellbeing, intellectual

Wednesday, May 6, 2020

Case study Business policy Free Essays

The Midwest suburb dealer was once a top Daimler-Chrysler dealer for three years in a row ending 2007. During this time, the dealer was the envy of the entire Midwest car market because of its spectacular sales performance along practically all categories of vehicles. For so many years, the dealership was an apple of Chrysler’s eyes. We will write a custom essay sample on Case study Business policy or any similar topic only for you Order Now At the end of the year 2008 however, the dealership dropped to the lowest rung in all 87 Midwest dealers. From a sterling performance of $1.2 billion group revenues in 2006, the dealership revenues slid to just $120 million during 2008 or just a mere 10 per cent of its peak performance. What happened to an erstwhile enviable dealer becoming a corporate issue of great proportions? The financials are obvious but what non-financial factors were responsible for the steep decline in revenues? The critical incidents: Pre 2005-2007 The Midwest Chrysler dealer commenced business in May 1995 as a used car dealer starting off with a $2 million investment from the partnership of John Clarkson, an accountant by profession; and Stephen Howell, both in their early thirties. The partners agreed that John Clarkson will become the general manager for three years with the other partner Stephen Howell, a former used car salesman, becoming the general manager for three years as well starting 2003 to 2005 after which John assumes back the position from 2006 to 2009. The dealership did very well selling used cars up to 1999 when the partners found an opportunity to become an exclusive Chrysler dealer. From the $2 million investment, above industry returns jacked up total resources to $20 million by December 2001 and revenues of $50 million.   A sales force of 20 topnotch salesmen from competing dealers were recruited and formed into a cluster sales force of two and assigned in nearby counties and further beyond the state. Sales commissions were increased to 5 percent above industry to sustain the drive of the twenty account executives.   By the end of 2002, total revenues hit $86 million with total assets of $36 million. Upbeat sales were triggered by aggressive selling of both new and old line of cars, supported by aggressive financing from every financial services outfit available in the area. Motivated by the sales trend, the company further increased its sales force by another ten and covered nearby states of Missouri, Iowa, Indiana, Kentucky and Wisconsin, all considered bright areas for almost every Chrysler variant. Thanks to the aggressive sales force that dominated the dealership from 2002 to 2005. By the end of 2005, total corporate resources reached $140 million with revenues hitting $600 million. At this point however, several financing firms were starting to distance themselves from the Midwest dealer for one significant reason: the account executives have been referring subprime buyers, demanding and collecting bigger commissions, proposing too aggressive financing terms than before and threatening to form their own financial services group to siphon the good accounts and refer subprime accounts to the local financiers. The sales force was discovered to have favored certain financiers. The general manager at this point was Stephen Howell whose term started 2002 and ended 2005. It was he who conducted an aggressive hiring of account executives that generated the unprecedented revenues. Hiring of new employees was likewise intensified that bloated the dealer workforce by more than 30 non-productive employees without real assignments. Many of these workers were referred by the account executives. Howell accommodated these referrals without referring to the budget control systems adopted by the company, one of the several internal control systems put in place by Clarkson before he stepped down in 2002.    How to cite Case study Business policy, Free Case study samples

Tuesday, May 5, 2020

Impact Of Retail Industry Field-Level Implication

Question: Describe the Impact Of Retail Industry On The Current Changing Business Environment And Their Field-Level Implication. Answer: Overview The business situation in the global area has drastically transformed its shape to occupy a stronger position in the world market. The diverse patterns of external and internal dimensions gradually modified to construct a robust platform for the multi-national business communities. The enterprises have tremendously prospered in distinct spheres of activities to revitalise the societal, political, legitimate, ecological, technological, financial and ethical structures to establish its superiority in different levels of manufacturing and production competences. The retail business units have eventually glorified the national and international statuses to satisfy the needs of the public(Olsen Stensaker, 2013). The present article emphasizes on the fundamental topographies of retail industry in Indian domain that has been greatly supported by the multinational corporations in the past few years. The Indian retail sector has emerged with the financial contributions of its GDP representing the statistical value of nearly 22%. The approximate assessment of retailing segment comprise to a summation of 500 billion of US dollars. It places its commercial rank amid the five paramount business institutions(Anastasia, 2014). The nation upholds the vision of prolific growth that fulfils the desires of more than a billion of the populace. The Foreign and local investors have popularized the concept of market expansion tactics with the proficient manipulation of the human, and material resources along with the technical, legal, machinery and miscellaneous services. Significant features of varying situation The managerial stratagems of Indian culture signify the industrial principles of retail segments on convincing potentials of distinctive substances produced by the commercial establishments with uncompromising obedience to ethical tenets, cost operative approaches, methodological backgrounds, along with technological foundation, market share values and many other objectives. There are regenerating and re-modifying doctrines of makingnoveldesigns of marketplaceallowance and variation of productsaccording to the appeals for unobtrusivekinds of components of the materialsfashioned by the manufacturing sections of Indian Retail(Tanselle, 2013).The Nation focuses in proficient set-ups of apparatuses related with appropriate patterns ofscheming of competent methods of industrial pursuits, handling of essential data about retail, construction of networks, mechanism of suitable devices and equipment employed in cutting of objects and so on. Figure: Projected statistics of Indian retail sector (Source: Anand, 2014) Global impact of political, social, technological and economic state of affairs The exceptional instances of arrangement of items and authenticsettlement of distribution of merchandises to enhance the positive aspects of administrative guidelinesstate the principles of trading tobenefit the clienteles to reproduce sufficient profit for the applicablestuffs that please the genuine goal of use of possessions.The Administration has executed anti oppression and impartiality of human rights to validate the requirements of workers and elevate the lower and mediocrefacts of existence. The open dealing of business chances permit the multinational legends to create suitable forms of groundwork that rewards the state-of-the-art methods to enlarge the marketplace localities of commercialretail setups. The determination of availing the option item or business from other driving undertakings to understand the important issues of procurement would not be favoured by the potential and customary clienteles. The clients for the most part slopes to push ahead with clear objective s and intentions toward guaranteed characteristics of things or administrations that are accessible and even subsequent to secured expositions. (Reza et al. 2011). There are long haul feasible endeavours of the retail organizations to create tenable and ecologically fascinating items to produce a condensed framework for combined, decent and social, with beneficial perspectives.This might add to impart instructive, professional re-organization of interests in clear bearing. The reaction of the followers are directed by the administration and business institutes with changed examples of classes and colossal talks of advantages and corruptions to enrich the status of the exhibitions of the chief foundation of retail industry. This permits the association to evaluate the criticalness of qualities in regards to the suggestions and the connected plans of the financial specialists, stockholders, suppliers, wholesalers, coordinators of administering systems of Governmental sector along with items and purchasers (Machado, 2015). The assessment of the pervasive rules and doctrines of business techniques are watched and investigated to impeccably change the vital ways to deal with production and convey the things in a proficient and result-situated way. The last explanations of monetary upshots and results of exhibitions are delivered in the media to make mindfulness among the authorities of the organization and the crowd. There are measurable and numerical representations of the numerical data distributed through the investigation of specific Company's report. This would accentuate on the development of a strong client power of various classifications of individuals independent of age, class, sex religion or rac e. The hypothetical idea of upper hand exhibits the elucidation of confrontational state of mind that develops and creates with the specialization of positive and persuaded points regarding key superfluities. The aggressive extent of managing the particular associations of the Rival units empowers exercises of wining soul to surpass the exhibitions of the opposingcollaborators. The prepared and experienced gathering of individuals can join to achieve the cautious arrangement of activities and achieve an agreeable position to lead the business undertaking. There are crucial prerequisites of technologists, money related resources, apparatuses and hardware, mastery faculty in assorted types of areas to cross the hindrances with sure developments and accomplish effective infiltration of key solace (Swanson, 2013). As per the key analysis, the indebted perspective of the exhibitions and huge choices lead to the definition of fundamental doctrines to understand the genuine traits of the elements of the business environment. The appropriate sorts of standards and moralities as per the ability of shifted assets assembles the parkways of arrangement to continue with particular site of business sector and setting the focus on buyers that represents the socio-temperate and physical foundation. The special pivotal points of publicizing the picture of marked items and yields create a steady and loose presentation of standards of the undertaking. There must be enhanced examples of informative statures of linked offices among the assorted partners (Dhliwayo, 2014). The Market ongoing Theoretical doctrinesanalyses and conveys the relative investigation of segments of the commercial centre other than making inventive arrangement of complete plan of operational interests to catch the onlookers of the country. The spot of the specialty units inside the business sector is characterized by appropriate method for similar exploration of the outcome and impact of adversary associations to expand the business fragment. The key record remarkable to the occasions of the serviceable substance is connected to the selective arrangement of memos to contend with its opponents and the business (Hoffman et al. 2014). Figure: Comparative Analysis of retail information (Source: Anand, 2014) References Anand, A. (2014). Pestel in retail. Slideshare.net. Retrieved 2 August 2016, from https://www.slideshare.net/armaananand16/pestel-in-retail Anastasia, P. (2014) European Judicial Training: Promoting The Development Of Standardised Training Materials And An Interactive Training Methodology. ERA Forum 15(3), pp. 319-324. Dhliwayo, S. (2014). Entrepreneurship and Competitive Strategy: An Integrative Approach. Journal of Entrepreneurship, 23(1), pp.115-135. Hoffman, A., Corbett, C., Joglekar, N. Wells, P. (2014). Industrial Ecology as a Source of Competitive Advantage. Journal of Industrial Ecology, 18(5), pp.597-602. Machado, C (2015). International Human resource Management: challenges and changes Springer Olsen, TH., Stensaker, I. (2013). A Change-Recipient Perspective On Training During Organizational Change. International Journal of Training and Development 18(1), pp. 22-36. Reza Amini, M., Balarastaghi, E., Branch, B. (2011). Universal Neural Network Demodulator for Software Defined Radio. IJET, 3(3), pp 263-268. https://dx.doi.org/10.7763/ijet.2011.v3.235 Swanson, R. (2013). Sustaining competitive advantage by adopting logistics and supply chain management software: a research agenda grounded in resource advantage theory. International Journal of Logistics Economics and Globalization, 5(2), pp.81. Tanselle, G. (2013). The Culture of Correction in Renaissance Europe. Common Knowledge, 20(1), 144-145. https://dx.doi.org/10.1215/0961754x-2374997